Food and beverage concessions at Moda Center, the primary indoor sports arena, in Portland, OR. 

The Brief:

Facing the winds of transformation, the concession stands at Moda Center awaited a metamorphosis – their first in history – tailored to the discerning palate of the seasoned connoisseur. Our mandate: to craft a tapestry of unique 'buvettes,' each weaving a narrative of its own, cloaked in the patina of storied brands. This endeavor seeks to transcend the ordinary, to craft spaces brimming with make-believe histories, mirroring a sense of heritage that belies their novelty.

The Approach: 

From the stadium to the head table, we leveraged unbridled creativity, custom strategies, and combined it with impeccable service, and true love for great food to create unforgettable experiences. Using its targeted market our concepts began with audience studies that provided us with personas to tailor the brands around. These personas were three unique restaurateur identities that would build the foundation of each brand casting a wide net to offer a selection for everyone.