Part rustic beer hall, part luxurious wine bar and part hip cocktail lounge, Tippling Hall is a mecca for celebrating drink culture.

The Brief:

Located in downtown Chicago’s River North neighborhood, TH boasts a menu featuring cuisine styles from all over the world, a monthly cocktail that tributes “This is Spinal Tap” and a 24-page drink menu nicknamed “The Imbible”. 

The Approach: 

The dining menu at Tippling Hall has 8 varying covers all featuring great literary icons (Oscar Wilde, Kurt Vonnegut, Ron Swanson, etc) talking about food. The menu’s cover is held in place by a branded, magnetic bottle cap that guests are encouraged to take home. The paper menu sits atop a custom-built plank with elastic suspenders, a magnet inset, and a woodburned logo on the back.

It looks like a menu, but under the roof of Tippling Hall, it’s scripture. This 24-page drink menu features everything from kegged cocktails, alcohol-infused slushies and coffee, wine by the inch, and one big ass bloody mary. TH breaks up this exhaustive drink manual with some pages that are for novelty only, like hangover remedies and typographic quotes from Frank Zappa,  encouraging the guest to keep reading every page..